Blogs
One solution begins with bold ideas.
Insights, analysis, and answers from Unlock Health.
Find the answers to your biggest marketing and growth challenges on our blog, where our experts share their perspectives and practical advice on the topics driving discussion at healthcare’s highest levels.
BCBS settlement gives new visibility to BlueCard claims
In a previous article, I talked about the gold that is prompt pay. The Blue Cross Blue Shield (BCBS) antitrust settlement injunctive relief valued at…
Super Bowl LIX was a touchdown for women
What’s going on? With female Super Bowl viewership at an all-time high (thanks, Taylor), advertisers are changing the ‘big game’ playbook. For years, Super Bowl…
Health insurers say they’ll do better … time will tell if they do
Key Takeaways Public anger towards health insurers surged after Brian Thompson’s murder, prompting increased security and defensive industry responses. UnitedHealth and Elevance acknowledged challenges but…
MarTech spending is rising, and confusion about how to use it effectively is rising too
What the latest CMO Survey tells us about MarTech over the next five years, plus actions MarTech leaders can take starting right now According to…
The BCBS settlement injunctive relief is worth gold to providers
Economists find Blue Cross Blue Shield antitrust settlement means more than $17.3 billion of value for providers We recently learned that healthcare economist experts working…
Optimize your brand strategy: do more with what you have
PwC predicts that commercial health care spending will grow between 7% and 8% in 2025, the highest medical cost trends in 13 years. When trends…
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