This post is the first in a series on our approach to healthcare marketing. Stay tuned for the next blog in this series.

The healthcare marketing world continues to evolve, and we wanted to share some of our thoughts on the industry as well as some information on why we built Unlock. We strive to lead the industry and provide solutions to tomorrow’s challenges, not just today’s. And that begins with why.

Every healthcare organization has a purpose, or a mission, or a vision, or whatever they call it. For many of those organizations, it’s a North Star. For others, it’s a bumper sticker that may not really connect with their people. Here are a few from organizations with amazing reputations:

• Cleveland Clinic’s mission: “Caring for life, researching for health, educating those who serve.” No geographic reference, just a high bar.
• Children’s National’s mission: “To lead the nation in advancing the health and well-being of all children.” National mission, strong CTA for leadership.
• What about Scripps Health in San Diego: “The Scripps Health mission is to deliver quality, safe, cost-effective, socially responsible health care that makes a difference in the San Diego community.” Geographic focus, holistic approach.

At Unlock, we take the idea of our purpose very seriously. It’s the North Star for everything we do, and we all strive to live out that purpose every day.

Unlock Health’s purpose

Our purpose? “To help healthcare organizations create meaningful connections between consumers and care, helping people improve their lives.”

As healthcare marketers, we have a distinct responsibility. We help people find the care they need, and our work results in a patient appointment booked every minute of every day of the year. That’s a lot of meaningful connections and something no other marketing agency can claim.

We are here to help the best healthcare brands get better, and we are here to help those brands that want to be great achieve that goal. That starts with great work.

Great work made easier

We make great work easier through a combination of art and science — creativity fueled by data, insights, and deep expertise in the business of healthcare.

As we built Unlock, we carefully considered everything needed to create great work for our clients. Where does great work come from?

For today’s healthcare marketers, a hard job is made even harder because achieving your goals has required a roster of agencies — the strategic agency, the creative agency, the tech agency.

And yet there’s always been the missing partner: the agency who understands healthcare so deeply that it makes great work easier.

Welcome to Unlock Health. We are a new kind of full-service agency. That’s the first step toward creating great work. 

What makes great work great

Great work isn’t great because it is clever, or because it makes you cry, or even because it wins awards. It’s great when it connects people to what matters most to them. It’s great when it elevates your story in a way that expresses the humanity of your mission while also speaking to something better in all of us. In the coming months, we will share our point of view on some specific topics and great work we see in market — inside and outside of healthcare.

Great work can’t be done by a one-trick agency. Complex challenges require sophisticated solutions. As an integrated agency, our creative teams are inseparable from the teams delivering the expertise, data, and insights. Beautiful work is possible because of the brains working behind the scenes.

How do you know you’re working with the best

Every healthcare marketing agency claims awards and recognition and the best people. Some of that may even be true.

Yet experience tells us that a real healthcare agency is rooted in deep industry expertise and experience. A great healthcare marketing agency understands the business of healthcare at the DNA level, embracing the complexities of this complicated and unique industry. A great healthcare marketing agency makes great work easier for its clients. That’s what Unlock Health does, every day.

Are we the best agency in healthcare marketing? Here are a few proof points:

• 433 healthcare provider clients in 49 states
• Most awarded agency in healthcare marketing (350+ creative awards)
• 4 billion+ ads served
• One dollar in every 10 spent in SEM by healthcare providers flows through our platform 
• $180 million+ managed digital and traditional media collars
• Industry-leading data and analytics capabilities
• Deep expertise in the business of healthcare

The art and science that makes great work easier — and makes us better, together. That’s Unlock Health.