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Health insurers say they’ll do better … time will tell if they do
Key Takeaways Public anger towards health insurers surged after Brian Thompson’s murder, prompting increased security and defensive industry responses. UnitedHealth and Elevance acknowledged challenges but…
Unlock Health celebrates a year of growth, innovation and leadership in 2024
Unlock Health has emerged as an industry leader, delivering client-centered solutions and award-winning results. The combination of art and science makes great work easier for…
We need an attitude of genuine humility to address a healthcare system in desperate need of change
This essay was originally published in PRovoke Media and is republished with permission. There are moments in the public consciousness that feel as if they…
Dive into the latest trends with Unlock Health.
The Link to healthcare marketing insights.
Connecting you to the latest trends driving the integrated marketing and media world forward.Super Bowl LIX was a touchdown for women
What’s going on? With female Super Bowl viewership at an all-time high (thanks, Taylor), advertisers are changing the ‘big game’ playbook. For years, Super Bowl…
Service with a smile … and a side of stress
This post was adapted from Unlock Health’s The Link newsletter. Subscribe to The Link to get insights like this directly in your inbox. What’s going on? A…
Let’s clear the air about lung cancer
This post was adapted from Unlock Health’s The Link newsletter. Subscribe to The Link to get insights like this directly in your inbox. What’s going on? This…
One solution begins with bold ideas.
Insights, analysis, and answers from Unlock Health.
Find the answers to your biggest marketing and growth challenges on our blog, where our experts share their perspectives and practical advice on the topics driving discussion at healthcare’s highest levels.BCBS settlement gives new visibility to BlueCard claims
In a previous article, I talked about the gold that is prompt pay. The Blue Cross Blue Shield (BCBS) antitrust settlement injunctive relief valued at…
Super Bowl LIX was a touchdown for women
What’s going on? With female Super Bowl viewership at an all-time high (thanks, Taylor), advertisers are changing the ‘big game’ playbook. For years, Super Bowl…
Health insurers say they’ll do better … time will tell if they do
Key Takeaways Public anger towards health insurers surged after Brian Thompson’s murder, prompting increased security and defensive industry responses. UnitedHealth and Elevance acknowledged challenges but…
MarTech spending is rising, and confusion about how to use it effectively is rising too
What the latest CMO Survey tells us about MarTech over the next five years, plus actions MarTech leaders can take starting right now According to…
The BCBS settlement injunctive relief is worth gold to providers
Economists find Blue Cross Blue Shield antitrust settlement means more than $17.3 billion of value for providers We recently learned that healthcare economist experts working…
Optimize your brand strategy: do more with what you have
PwC predicts that commercial health care spending will grow between 7% and 8% in 2025, the highest medical cost trends in 13 years. When trends…
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Insights to navigate the healthcare media landscape in 2025
Join our healthcare media mavens as they predict the trends shaping 2025 and share how to turn these changes into opportunities for your media strategy.…
Webinar: Mapping the Volatile Future of Medicare Advantage
Click here to register to watch on-demand now Navigating the Financial Strains, Consolidation Trends, and Payment Pressures of Medicare Advantage on Hospitals. If you’re looking…
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Case Study: Driving growth with a strong internal brand
How leveraging brand strategy to craft an Employer Value Proposition (EVP) directly supports health system growth by effectively attracting and retaining career-focused team members.
Case Study: Purpose-based brand strategy drives sustainable, long-term growth
How a newly merged health organization grew awareness and preference in the market by reimagining its identity and creating a foundational purpose-based brand strategy.
Johns Hopkins Orthopedics
Helping nationally recognized, premier Academic Medical Center translate positive brand recognition into tangible growth for a priority service line in secondary care: Orthopedics.
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